English Cut - Thomas Mahon (Savile Row)
A little digging around in the backup archives and I discovered the brand work I created for Thomas Mahon, one of the leading cutters (like a tailor, but better!) in the world, trained at Anderson & Sheppard on the famous Savile Row in London.
With many of Thomas' clients based in the U.S., the brand brief was to create something quintessentially english, classic and striking, with a nod to the great heritage of Savile Row... the name 'english cut' is given to a style of cutting a suit with a softer shape rather than the square shouldered look of inferior suits.
The chosen brand featured the classic and instantly recognisible silouette of the great british aircraft, the Spitfire, overlaid with art-deco style searchlight motifs that could be used as a graphic backdrop on banners and signage.
Initially in a classic British Racing Green, the brand was updated to navy blue and silver to give a more modern slant on the classic deco style.
